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Crystel Chia
VFX and Motion Graphics Graduate
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UOB Absolute Card Refresh

This campaign's objective was to establish customer loyalty for recurring card usage, drive acquisition and usage amongst the mass affluent, and to drive awareness amongst the TA that the Absolute Card has the highest rate in the unlimited cashback category. Our task was to develop assets for the card's refresh with 2 sets of messaging, while retaining the previous design's elements and the premium visual

Approved Facebook Carousel: 1

Approved Facebook Carousel: 1

Approved Facebook Carousel: 2

Approved Facebook Carousel: 2

Approved Facebook Carousel: 3

Approved Facebook Carousel: 3

Approved Facebook Carousel: 4

Approved Facebook Carousel: 4

Approved Facebook Carousel: 5

Approved Facebook Carousel: 5

Option 1 A copper/blue scheme has been adopted, with a gradient background added to prevent it from looking too flat. For a fresh approach, the waves have been used to crop the image to enhance card recall.

Option 1
A copper/blue scheme has been adopted, with a gradient background added to prevent it from looking too flat. For a fresh approach, the waves have been used to crop the image to enhance card recall.

Option 2 A copper/grey scheme has been used for this option, with a gradient background added to prevent it from looking flat. The text has also been placed on the image for a different touch.

Option 2
A copper/grey scheme has been used for this option, with a gradient background added to prevent it from looking flat. The text has also been placed on the image for a different touch.

Option 3 A complementary copper/green scheme has been adopted, with a gradient background added to prevent it from looking too flat. The image has also been cropped with rounded edges for an elegant touch to match the card’s TA.

Option 3
A complementary copper/green scheme has been adopted, with a gradient background added to prevent it from looking too flat. The image has also been cropped with rounded edges for an elegant touch to match the card’s TA.

Option 4 features a dark color scheme with a classy marble texture to add depth. The combination of sharp and rounded corners complements the overall design, and a copper wave element in the top-left corner adds a modern touch.

Option 4 features a dark color scheme with a classy marble texture to add depth. The combination of sharp and rounded corners complements the overall design, and a copper wave element in the top-left corner adds a modern touch.

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